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Pick Purple

Non-profit Organization

Brooklyn, NY

Overview and Goals:

Pick Purple is a non-profit organization that collects clothing and distributes it to the needy in a dignified way. The organization began with a simple idea: to collect gently used clothing from individuals and businesses and distribute it to those in need without compromising their dignity. To achieve this, Pick Purple established a network of volunteers who collect donated clothing, sort it, and distribute it through partner organizations. Pick Purple needed an identity that could be easily recognized by the community.


The new logo for Pick Purple features an arrow, which represents recycling and sustainability, and a heart, which represents caring and compassion. The color purple was chosen to represent both the organization's name and its commitment to social responsibility.

The new logo and corporate identity helped Pick Purple to stand out in a crowded market and communicate its values and mission more effectively.

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