Overview and Goals:

Pick Purple is a non-profit organization that collects clothing and distributes it to the needy in a dignified way. The organization began with a simple idea: to collect gently used clothing from individuals and businesses and distribute it to those in need without compromising their dignity. To achieve this, Pick Purple established a network of volunteers who collect donated clothing, sort it, and distribute it through partner organizations. Pick Purple needed an identity that could be easily recognized by the community.

Results:

The new logo for Pick Purple features an arrow, which represents recycling and sustainability, and a heart, which represents caring and compassion. The color purple was chosen to represent both the organization's name and its commitment to social responsibility.

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The new logo and corporate identity helped Pick Purple to stand out in a crowded market and communicate its values and mission more effectively.