𝗧𝗛𝗘 𝗖𝗛𝗔𝗟𝗟𝗘𝗡𝗚𝗘: A brand-new toy headed for Amazon needed an identity that would grab kids’ attention while giving adults a clear, polished product to feel good about buying. 𝗧𝗛𝗘 𝗖𝗥𝗘𝗔𝗧𝗜𝗩𝗜𝗧𝗬: Because the toy launches into the air when squeezed, I made a jumping kangaroo the mascot and built the logo, colors, packaging, and personality around that movement. 𝗧𝗛𝗘 𝗢𝗨𝗧𝗖𝗢𝗠𝗘: A complete, launch-ready identity and packaging system built around a playful concept the client was thrilled with.