featured projects
Here is my portfolio.
Playful enough for kids. Polished enough for grown-ups.
brand identity • business launch
My Mosaic Palette
A craft brand had to work for two very different age groups. I built a playful world for the younger line with mascots, animation, and quirky brand details, then gave the teen line a more mature pattern and styling, with one identity tying both together.
full brand identity • rebranding
The Gifted Baby
The Gifted Baby sold premium baby gifts, but their bright, detailed branding didn’t feel nearly as polished as the products. I simplified the existing logo and turned the gift-box bow into a visual thread across the brand, patterns, assets, and website.
Full Project
Full Project
Full Project
full brand identity
Wonderfly
For this passion project, I started with nothing but a goal: create a whimsical baby brand that felt magical to little ones and calming and appealing to parents.
Full Project
Full Project
Full Project
ad campaign • new collection showing
Madame Ti SS25
Full Project
Full Project
Full Project
Madame Ti needed a fresh SS25 campaign, but magazine restrictions meant I couldn’t lean on the model photography they already had.
ad campaign • pricing flyer
The Loop
The Loop reached out because they needed a flyer that clearly showed their new pricing options and features. They wanted the kids to get excited over it and the adults to be able to weigh the options easily.
Full Project
Full Project
Full Project
brand identity • mascot design • packaging
PopSkill
Full Project
Full Project
Full Project
A brand-new toy on the market needed an identity that would grab kids’ attention while giving adults a clear, polished product to feel good about buying. Meet PopSkill.
ad campaign • launching
Cleverest Learning
Cleverest Learning needed an ad campaign to launch their advanced elementary curriculum. It needed to feel academically credible to educators without looking dry or intimidating to kids. Check it out!
Full Project
Full Project
Full Project
