𝗧𝗛𝗘 𝗖𝗛𝗔𝗟𝗟𝗘𝗡𝗚𝗘: The Gifted Baby NY sold premium baby gifts, but their bright, detailed branding didn’t feel nearly as polished as their products. 𝗧𝗛𝗘 𝗖𝗥𝗘𝗔𝗧𝗜𝗩𝗜𝗧𝗬: I simplified their existing logo, chose a more appropriate color palette and turned the gift-box bow into a visual thread across the brand, patterns, assets, and website. 𝗧𝗛𝗘 𝗢𝗨𝗧𝗖𝗢𝗠𝗘: A softer, more premium identity that finally matched their premium products and service, followed by a 50% increase in orders.