𝗧𝗛𝗘 𝗖𝗛𝗔𝗟𝗟𝗘𝗡𝗚𝗘: Madame Ti needed a fresh SS25 campaign, but magazine restrictions meant I couldn’t lean on the model photography they already had. 𝗧𝗛𝗘 𝗖𝗥𝗘𝗔𝗧𝗜𝗩𝗜𝗧𝗬: I turned the limitation into the concept, creating a fashion-diary-inspired campaign focused on fabrics, colors, individual collections, and handwritten-style details. 𝗧𝗛𝗘 𝗢𝗨𝗧𝗖𝗢𝗠𝗘: Five distinctive summer ads plus email marketing, and a campaign the client loved.