𝗧𝗛𝗘 𝗖𝗛𝗔𝗟𝗟𝗘𝗡𝗚𝗘: A craft brand had to work for two very different age groups: playful Palette Putty kits for younger kids (think camps, parties, Bas Mitzvahs) and real-grout mosaic kits for teens and adults. 𝗧𝗛𝗘 𝗖𝗥𝗘𝗔𝗧𝗜𝗩𝗜𝗧𝗬: I built a playful world for the younger line with mascots, animation, and quirky brand details, then gave the teen line a more mature pattern and styling, with one identity tying both together. 𝗧𝗛𝗘 𝗢𝗨𝗧𝗖𝗢𝗠𝗘: A complete brand system across the logo, packaging, instructions, and website, followed by a successful launch.